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For the new Dongfeng Yueda Kia K5, the official positioning of the consumer group is: a commercial vehicle for successful elites around the age of 30. And we can see that Kia K5 tends to be more sporty and younger in terms of appearance and interior design. The editor believes that the consumers who buy the K5 are people who have a certain material foundation and are more fashionable and individual, and they are also suitable for family cars.
Kia brought a mid-term facelift version of K5 (also known as Optima) at the New York Auto Show. In addition to design adjustments, it also brought technology upgrades. The new car will go on sale in the first half of 2014.
The front and rear bumpers of the new car adopt a new design, the front air intake grille has also undergone some adjustments, a newly designed rear diffuser has been added to the rear of the car, and the trunk lid has also been slightly changed. These changes make the entire body of the K5 look more rounded and smoother than the current model. The LED daytime running lights at the front of the car, the new LED taillights at the rear, and the new wheel hub design, these elements have enhanced the sense of the times for the new K5
Changes in the cockpit include a 4.3-inch LCD screen for the instrument panel, and an 8-inch high-resolution screen embedded in the center console for displaying navigation and multimedia information. Kia says newly designed seats, trim and soft-touch materials will enhance the K5’s luxury feel
The brand-new driving mode selection function provides three modes of sport, economy and normal. According to different modes, the throttle response speed, shift timing and steering assistance strength will all change accordingly. [1]
Compared with competing products, especially compared to the three major Japanese car series, what Dongfeng Yueda Kia K5 lacks is the popularity and consumer influence of the product itself, but after all, these three products have been on the market for a while, and the aesthetics Compared with other American and German products, domestic K5 will occupy the leading position in terms of cost performance. Certain advantages.
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